WET ONES ‘JUST FOR HANDS’
Wet Ones came to us with a cheeky little problem… More than half of Americans have used a Wet One to clean their behind. Now the thing is, Wet Ones are GREAT for your hands. Your behind? Not so much. So how do you get the OG hand wipes talking about all this butt stuff?
With hand stuff, of course. 🤲🍑
CCO: Erica Roberts
ECD: Sapna Ahluwalia, Yohan Daver
CD: Jack Graham, Gregory Bruce
Head of Design: Ryan Atkinson
Design Director: Joanna Durkalec